Concept course

Choosing a tracking method

A repeatable framework for the question behind every task: of the many ways GTM could capture this interaction, which one should you actually use? Decide by reliability, not by whatever you tried first.

Start lesson 14 short lessons · reading · self-paced

Syllabus

1
Too Many Ways To Track One Thing
Why beginners stall, and how a framework fixes it.
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2
The Reliability Ladder
Prefer methods in this order, top to bottom.
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3
The Four-Question Decision
Ask these in order and the method picks itself.
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4
Tie-Breakers & Trade-Offs
Speed now vs. durability later, and when to escalate.
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