Concept course
Server-side tagging
Move tag execution off the browser and into a server container you control: setup, the request lifecycle, cookies, ad-blocker and ITP resilience, transformations, and the Conversions API.
Syllabus
- 1→
What Server-Side Tagging Is, And Why
Moving tags from the browser into a container you own.
- 2→
The Key Components
Clients, the event data object, tags, and the tagging server URL.
- 3→
Your First Setup
Provisioning a server container and pointing the browser at it.
- 4→
The Request Lifecycle
Following one event from the page to the destination.
- 5→
Cookies, Ad Blockers & ITP
Why server-side data holds up where client-side leaks.
- 6→
Transformations & Enrichment
Reshaping and augmenting data before it leaves your server.
- 7→
Multiple Destinations & The Conversions API
Fan out one event, and dedupe against the browser pixel.
- 8→
Testing & Going Live
Preview, the request logs, and a safe rollout.