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The Happy TaggerThe Happy Tagger
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GA4 & ecommerce

Measure a real store, config, the full funnel, refunds, promos, search and users.

11 lessonsBeginner–IntermediateSelf-paced
0 of 11 complete0%
Module 1

Beginner

1 lesson
  1. 1

    GA4 Enhanced Measurement

    Know what GA4 collects automatically, and what you still add in GTM.

Module 2

Intermediate

10 lessons
  1. 2

    GA4 config + event

    Set up the GA4 base tag and a custom event with parameters.

  2. 4

    Login & user_id

    Set a user_id and fire a login event for cross-device tracking.

  3. 5

    Track an ecommerce purchase

    A shop that pushes clean GA4 ecommerce events. Wire up a purchase tag and watch it fire.

  4. 6

    Full ecommerce funnel

    view_item_list, select_item, view_cart, remove_from_cart, add_shipping_info, add_payment_info.

  5. 7

    Refunds

    Fire a GA4 refund event, full and partial, with item selection.

  6. 8

    Promotions

    Fire view_promotion / select_promotion with promotion_id and creative_slot.

  7. 9

    Add to wishlist

    Fire the GA4 add_to_wishlist ecommerce event.

  8. 10

    Coupon applied

    Capture a coupon code when a discount is applied.

  9. 11

    Shopify checkout_completed

    A simulated Shopify custom-pixel push. Build the DLVs, Custom Event trigger and GA4 purchase tag.