Course 02 · Beginner
Fire your first tags
The core building blocks, hands-on. Learn what a trigger is, then a variable, then push your own events.
By the end: You can fire tags on clicks, scrolls, timers and page rules, read built-in and URL variables, and push your first custom events.
Modules
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Triggers: what makes a tag fire
The rules that decide when a tag runs: clicks, links, scroll, timers, visibility and page paths.
15 Lessons
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Variables: read data on the page
Pull values out of the page and the URL so your tags have something to say.
6 Lessons
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Tags and events: send your first events
Push custom events from the page and fire tags on them, plus what GA4 already tracks for free.
7 Lessons