Concept module
How web tracking really works
The mechanics under the hood: page loads, hits, cookies and attribution.
Start lesson 17 lessons · self-paced
Lessons
- 1→
The Page-Load Lifecycle
When GTM loads, and why timing matters.
- 2→
How A Tag Sends Data
Beacons, pixels and network requests.
- 3→
Cookies, Sessions And Identity
How tools recognize users and group activity.
- 4→
The DataLayer As The Bridge
How page data reaches your tags.
- 5→
Attribution Basics
How credit for a conversion gets assigned.
- 6→
Deduplication And Multiple Tools
Avoiding double-counting across vendors.
- 7→
Why Tracking Breaks
The usual suspects, and how to be resilient.