Course 05 · Specializations
Ship conversions & integrate the stack
Put it to work: capture third-party embeds, install ad-platform conversion tags and connect offline outcomes back to ad clicks.
By the end: You can capture events from popular embeds, install conversion tracking for every major ad platform, and tie offline and CRM outcomes back to the clicks that drove them.
Modules
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Forms & bookings
Capture lead-gen embeds that never touch GTM's built-in form trigger.
4 Lessons
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Video & chat
Wire third-party player and messenger APIs into the dataLayer.
4 Lessons
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Search ad conversions
Conversion Linker plus Google and Microsoft conversion tracking, done right.
9 Lessons
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Social ad conversions
Install the official Meta, LinkedIn, TikTok and X templates.
5 Lessons
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Retail pixels & offline
Pinterest and Reddit pixels, then tie offline and CRM outcomes back to ad clicks.
10 Lessons