Course 03 · Intermediate
Work with real data
Read messy, nested data and instrument a real store: the dataLayer, the DOM, GA4 and the full ecommerce funnel.
By the end: You can read nested dataLayer values, scrape and normalise the DOM, build lookup and RegEx tables, and tag a complete GA4 ecommerce funnel.
Modules
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Variables that shape data
Pick how you'll read data, then reach into the dataLayer and the DOM and clean and map values with tables and custom JS.
15 Lessons
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Events, forms & navigation
Capture the right events from messy real sites: virtual pageviews, async loads, UI state and multi-step form progress.
17 Lessons
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GA4 setup
Stand up GA4 and measure the essentials: config, site search and logged-in users.
4 Lessons
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Ecommerce & Shopify
Measure a real store end to end, from the purchase funnel through refunds and promos to a sandboxed Shopify checkout.
16 Lessons