Work with real data

Modules

• Variables That Shape Data

  Pick how you'll read data, then reach into the dataLayer and the DOM and clean and map values with tables and custom JS.

  15 Lessons

• Events, Forms & Navigation

  Capture the right events from messy real sites: virtual pageviews, async loads, UI state and multi-step form progress.

  17 Lessons

• GA4 Setup

  Stand up GA4 and measure the essentials: config, site search and logged-in users.

  4 Lessons

• Ecommerce & Shopify

  Measure a real store end to end, from the purchase funnel through refunds and promos to a sandboxed Shopify checkout.

  16 Lessons