Free courses for every level.

Everything here is free and open, with nothing locked. Follow the curriculum in order from the foundations up, or open whichever course matches where you already are.

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The courses

One guided path from your first tag to a full stack. Start at the foundations and work down, or open whichever course matches where you already are.

01Foundations

Get your bearings

Before you touch a tag, understand how tracking actually works and decide what's worth measuring.

3 modules · 22 lessonsOpen

02Beginner

Fire your first tags

The core building blocks, hands-on. Learn what a trigger is, then a variable, then push your own events.

3 modules · 28 lessonsOpen

03Intermediate

Work with real data

Read messy, nested data and instrument a real store: the dataLayer, the DOM, GA4 and the full ecommerce funnel.

4 modules · 52 lessonsOpen

04Advanced

Reliability, privacy & governance

Make your tracking trustworthy: handle consent, catch failures, deliver across boundaries and keep the container clean.

5 modules · 53 lessonsOpen

Ready to practice GTM for real?

Load a container, pick a course, and start tagging. No signup, nothing to install.

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