Hands-on module

Tags and events: send your first events

Push custom events from the page and fire tags on them, plus what GA4 already tracks for free.

So far you've reacted to what GTM and the browser already expose. Now you'll push your own events from the page and fire tags on them, the pattern behind almost all real-world tracking, and see what GA4 measures automatically.

You'll push a custom event and trigger on it, capture modal open/close and FAQ interactions, send GA4's recommended share event, review what Enhanced Measurement covers for free, and use the built-in YouTube trigger.

What you'll learn

Push a custom event to the dataLayer and fire a tag with a Custom Event trigger
Capture UI state (modals, accordions) as events
Send a GA4 recommended event (share)
Know what GA4 Enhanced Measurement covers, and catch YouTube plays

Start lesson 17 lessons · self-paced

Lessons

1
Custom Event Basics
Push a single custom event and fire a tag on it with a Custom Event trigger.
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2
Modal Open / Close
Push custom events from UI state when a modal opens and closes.
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3
Share Event
Fire the GA4 share event with method and content_type.
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4
FAQ / Accordion
Push an event when a visitor expands an FAQ item.
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5
GA4 Enhanced Measurement
Know what GA4 collects automatically, and what you still add in GTM.
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6
YouTube Video
Use GTM's built-in YouTube trigger, the rare embed that needs no custom listener.
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7
Tags And Events: Recap And Verify
Recap every event, then check your whole container in one pass.
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