Retail pixels & offline

Pinterest and Reddit pixels, then tie offline and CRM outcomes back to ad clicks.

The last two pixels round out the retail and community platforms, then the paired reading closes the loop the whole course has been building toward: tying outcomes that happen off-site back to the click that drove them.

You'll install the Pinterest Tag and the Reddit Pixel and pass value and currency on conversions, then read how offline and CRM conversions (a closed deal, an in-store sale) get matched back to ad clicks via uploads or the Conversions API.

What you'll learn

Install the Pinterest Tag and pass value and currency on conversions
Install the Reddit Pixel with your Advertiser ID
Understand offline conversion imports (click ID, GCLID/CRM match)
See how the Conversions API closes the loop server-side

Start lesson 110 lessons · self-paced

Lessons

1
What Offline Conversion Tracking Is
Closing the gap between the click and the real outcome.
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2
Click IDs Are The Key
The identifier that links an outcome to an ad click.
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3
Capturing And Storing The Click ID
From landing page to hidden field to CRM.
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4
Importing Conversions Back
Sending the offline outcome to the ad platform.
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5
Enhanced Conversions For Leads
Matching on hashed data when there is no click ID.
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6
The Conversions API Path
Sending conversions server-to-server.
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7
Measuring And Reconciling
Attribution, lag and data quality.
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8
Pinterest Tag
Install the Pinterest Tag template and pass value/currency on conversions.
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9
Reddit Pixel
Install the Reddit Pixel template with your Advertiser ID.
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10
Retail Pixels & Offline: Recap And Verify
Recap every lesson, then check your whole container in one pass.
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