The GTM Workflow

Building in GTM always follows the same loop. Once it's muscle memory, every new tag is quick.

1. Create a tag, choose the type (e.g. GA4 Event) and fill in its fields.
2. Attach a trigger so it fires at the right moment.
3. Feed it variables for the values you want to send.
4. Preview with Tag Assistant to confirm it fires correctly.
5. Publish a new container version, with a name and notes.

Every publish creates a version you can roll back to, and workspacesWorkspaceA draft set of changes in GTM that lets multiple people build simultaneously without overwriting each other. let multiple people build in parallel without stepping on each other.