Concept course
Offline conversion tracking
Connect offline and CRM outcomes back to the ad clicks that drove them.
Start lesson 17 short lessons · reading · self-paced
Syllabus
- 1→
What Offline Conversion Tracking Is
Closing the gap between the click and the real outcome.
- 2→
Click IDs Are The Key
The identifier that links an outcome to an ad click.
- 3→
Capturing And Storing The Click ID
From landing page to hidden field to CRM.
- 4→
Importing Conversions Back
Sending the offline outcome to the ad platform.
- 5→
Enhanced Conversions For Leads
Matching on hashed data when there is no click ID.
- 6→
The Conversions API Path
Sending conversions server-to-server.
- 7→
Measuring And Reconciling
Attribution, lag and data quality.