Lesson 4 of 7
Importing Conversions Back
When the offline outcome happens, you send it back to the ad platform with the stored click id, the conversion name, the time it happened, and optionally a value. The platform matches the id to the original click and credits the campaign.
Common import paths (Google Ads)
- Manual upload of a file or Google Sheet of
gclidplus conversion details. - Scheduled imports via the Google Ads API or a connector.
- Native CRM integrations (Salesforce, HubSpot) or tools like Zapier that push on stage change.
Google Click ID, Conversion Name, Conversion Time, Conversion Value Cj0KCQ...AB, Qualified Lead, 2026-06-01 14:05:00, 500
The conversion time should reflect when the offline event occurred, and the conversion name must match an offline conversion action you defined in the ad platform.
Key takeaway
Upload the stored click id with the conversion name, time and value. The platform matches it back to the click and attributes the campaign.