Lesson 2 of 7
Click IDs Are The Key
When someone clicks an ad, the platform appends a unique click identifier to the landing page URL. That id is the thread that lets you reconnect a future outcome to the exact click and campaign.
The main click IDs
- Google Ads:
gclid(andgbraid/wbraidfor iOS app and web). - Microsoft Advertising:
msclkid. - Meta:
fbclid.
https://example.com/landing?gclid=Cj0KCQ...AB
Capturing this value on arrival is the foundation of the whole approach. Without it, an offline sale cannot be matched to the click that produced it.
Key takeaway
The click id (gclid, msclkid, fbclid) is the link between a click and a later outcome. Everything else depends on capturing it.