Concept course
Container governance & best practices
Keep a GTM container clean, safe and maintainable as it grows with your team.
Start lesson 17 short lessons · reading · self-paced
Syllabus
- 1→
Why Governance Matters
Containers rot without shared standards.
- 2→
Naming Conventions
A pattern for tags, triggers and variables.
- 3→
Folders And Organization
Group related objects so the container stays navigable.
- 4→
Workspaces And Collaboration
How several people build in parallel safely.
- 5→
Versions, Environments And Publishing
Every publish is a version you can roll back.
- 6→
Users, Permissions And Approvals
Least privilege, and a gate before production.
- 7→
Auditing And Cleaning A Container
Find and remove dead weight on a schedule.