Auditing And Cleaning A Container

Containers accumulate cruft: paused tags from an old campaign, variables nothing references, two tags doing the same job. A periodic audit keeps the container fast to understand and safe to change.

What to look for

• Paused tags, and tags with no trigger attached.
• Variables and triggers nothing references.
• Duplicate tags firing the same conversion.
• Custom HTML that a template could now replace.

Use search and the references view to confirm something is truly unused before removing it, and lean on version history so a deletion is always reversible.