Don't have one? Create one ↗
Privacy, consent & the cookieless future

Lesson 1 of 7

Privacy Laws In Plain English

You do not need to be a lawyer to tag responsibly, but you should know the shape of the main rules. They differ in detail, yet share a few principles: be transparent about what you collect, collect it for a clear purpose, and respect people's choices.

The big three

  • GDPRGDPRGeneral Data Protection Regulation: EU/UK law requiring consent before setting non-essential cookies or processing personal data. (EU/UK): you generally need consent before setting non-essential cookies or processing personal data, and people have rights to access and deletion.
  • CCPA / CPRACCPACalifornia Consumer Privacy Act: US state law giving residents the right to opt out of the sale or sharing of their personal information. (California): focuses on the right to opt out of the "sale" or "sharing" of personal information.
  • ePrivacy (EU): the "cookie law" behind consent banners for storage and tracking.

This is general information, not legal advice. When in doubt about a specific situation, check with whoever owns privacy at your organization.

Key takeaway

The common thread is consent, purpose and transparency. Design tracking so that honoring a user's choice is built in, not bolted on.